A Catalyst for Supply Chain Profitability

Why You Want a Dashcam if You Operate in the US (and should really have one, even if you don't)

I have been preaching the benefits of dashcams and the studied use of telematics as a training resource for the last 12 - 18 months to anyone who operates a commercial vehicle.  One of the things I often lack is the ability to provide the punchline for some of the ideas I am promoting at any given time. In part, I think this is because I have a streak of intuition that leaps logic, and that makes it difficult for me to explain the "why".  Of course, it could also be I'm just not a great salesman. Or even a salesman, period.

The quote below is a great punchline for why you NEED a dashcam in every truck if you operate in the US. And if you operate in Canada only - the same applies, except instead of "NEED", perhaps "should" can be the qualifier - for now.

"When it came time to renew the fleet’s insurance policy in October 2019, Turner was expecting to see a drop in premiums based on the results the company achieved in the past year. He presented his case to insurance companies, emphasizing the strides made since putting a structure in place to change the culture of the company to accountability, and putting out the safest drivers on the road.

The fleet’s insurance policy renewal went from $14,000 down to $7,500 per truck. For the fleet of 50 trucks, this was an annual savings of $325,000."

The above is an excerpt from an article in CCJ magazine this week. See the entire article here: https://www.ccjdigital.com/leveraging-technology-to-calculate-insurance-risk-improve-the-bottom-line/

Now, the article goes onto speak about the other reasons you need that dashcam - beyond the advantage it provides your insurance company in minimizing their costs in the event of an accident. But that isn't nearly so attention-grabbing as saving 50% on your next insurance renewal. And of course, this company did more than just dashcams - they put into place a progressive safety action plan across their entire organization. But if you read the whole article, you will see the dashcams are a central component of that program, as are the telematics.

Using the telematics to identify drivers whose behaviors need to be reviewed and possibly corrected is as simple as adding your safety department's email address in the app, and then following up when the app notifies you of a harsh event. Doing so WILL reduce accidents. And of course, if that harsh event is an accident, you know literally within seconds of it happening. Before the driver can call dispatch - if he or she is able to. This ensures you can react quickly and effectively to protect your driver and your company.

Angelique Magi, National Vice President, Transportation & Strategic Initiatives at The Guarantee Company of North America was a speaker that the Annual Fleet Safety Council Conference in October 2018. At that time she predicted that dashcams would likely represent the single largest ROI a carrier could make in the next 1 - 2 years. Pretty good call. 

ELDs are coming to Canada and already in the US. Turn them into an investment, not an expense, by identifying one which will reduce your costs and improve your safety. 

With this kind of return on investment, why wouldn't you consider taking the small step to improve safety, reduce costs and improve your competitive advantage? Why not take the step into a comprehensive, across the organization safety program? The math speaks for itself: you can choose to be the one who benefits or be the one whose competitor benefits.

Have I got your interest?  If yes, send me a note and let's discuss how I can help develop a driver-centric safety program that will improve safety and driver morale. 

If no, maybe I can ask you to bookmark this site for later. There is nothing wrong with a sober second thought.